Like any social media platform, LinkedIn provides you with a profile page designed to show the world what’s special and unique about you—and why they should get to know you better. Let's make sure you have it set up correctly to be effective.

LinkedIn boasts a sophisticated search algorithm that allows users to find the professionals best suited for any job. It’s closely aligned with Google’s own algorithm, so a well-optimized profile will not only rank well on LinkedIn, but it will inevitably show up when others Google your name. You'll have an optimized, search-ready profile in no time.

Connections are the key to ranking better in a LinkedIn search. No matter how relevant or well-chosen your keywords are, if you’re not connected to a lot of people, your search ranking will be limited. You'll get the exact steps to find ideal clients.

One of the best ways to connect with your ideal client on LinkedIn is to join relevant groups. You’ll gain valuable insight into what’s important to your audience, plus you’ll have a chance to share your expertise and build relationships. But what groups do you join? And once you join then what? You'll have confidence in using groups to grow your business.

Once you’ve joined several relevant groups, you might be thinking, “I’d get a lot more out of this if I owned the group, rather than just being a member.” You may be nervous about this now, but soon you'll be ready to use your own group to reach even more ideal customers. 

Unlike Facebook and Twitter, LinkedIn status updates are far less frequent. That means your message has a lot less competition and is more likely to be seen. You'll know exactly what to share and when.

Call it blogging, article marketing, or simply content marketing, one thing is certain: If you’ve not used LinkedIn Pulse yet, you’re missing out on a fantastic opportunity to reach a much wider audience. 

The key to promoting your products and programs on LinkedIn is this: a perfectly timed and matched offer. That means the shotgun approach (such as you might try on Twitter) won’t work. Instead, you’ll want to carefully consider your products and programs and choose the one or two that will most likely resonate with your LinkedIn audience, and then share them strategically.