If you're a business owner, coach or speaker and you want...

More Eyes on Your Business?

It's time to rise above the competition as an authority in your market with an Expert Book.

 

Get the blueprint for writing to promotion & beyond. 

  • how to write + edit your book for more sales

    (even if you feel you have no time)

  • how to easily self-publish your book

    (even if you have no experience)

  • how to brand yourself as an author & expert

    (even if you have no branding experience)

  • how to promote your biz with your book

    (even if you have little time or budget)

  • how to get more eyes on your book + biz

    (even if you have only sold a handful so far)

  • how your book gets you more opportunities

    (even if you have no idea what to do next)

Ready to get

MORE EYES ON YOUR BUSINESS +

MORE HIGH-QUALITY CLIENTS?

Click below to get started

So, what do you get?


#1 Write Your Expert Book Blueprint

($1497 VALUE)

In order to convert leads to customers, you need to convince your audience that you're someone to trust and listen to. And...

Writing a book is one of the most powerful ways to

build credibility and a reputation as an expert.

 

It's also a great way to attract prospective clients in the first place.  

The problem is you may be thinking about writing a book, but...

You don't know where to start!  

 

And, if you get to the point of writing their book, you don't know how to make it a success.  

 

You can write AND launch a best-selling book that achieves your goals for attracting clients and building your credibility.  

 

In Write Your Expert Book Blueprint, you’ll learn the step-by-step process from the initial point of brainstorming a topic through to creating an outline, writing your book, and building your funnel and marketing plan.

 

MODULE 1: Introduction

 

In the first module, we'll address some of the most common concerns you may have when starting to write. We'll look at the incredible benefits to writing and publishing an expert book, and we'll cover the learning objectives for the whole course.

MODULE 2: Brainstorm Your Expert Book Idea

 

Module 2 is all about deciding on and refining an idea for your book. You'll start by learning how to choose the business goal for your book, then use that information to brainstorm, research and decide on a book topic.

MODULE 3: Writing Your Book

 

In Module 3, you will get to the most important part of putting your book together - actually writing it. Learn the critical process for creating a book outline - with key content, chapter titles, and other essential parts. Next how to create a writing plan you can commit to. You'll finish up with best practices for organizing content, researching ideas, and some essential tools for book writing

MODULE 4: Publishing Your Book

 

In Module 4, we'll cover the most important tasks you need to complete for publishing your book, starting with Amazon Kindle. You'll learn the importance of having someone proofread and edit a first draft. And you'll get tips on book cover creation and publishing preparation essentials, so that your expert book will be ready for immediate release

MODULE 5: Create Your Profitable Book Funnel

 

Module 5 is all about planning and creating a funnel to promote and sell your finished book. You'll learn the key elements of a sales funnel, along with what you need to create first - BEFORE you do any book promotion. You'll get options for the tools you'll need, and we'll discuss a few proven ways you can get traffic to your funnel in the first place.

MODULE 6: Marketing Your Book

 

In Module 6, you'll get the skills you need for putting together your book marketing plan. That includes how to price your book, and what to put on your author page and biography. You'll also learn how to market on Amazon, leverage your social media presence to increase sales, and put together the most important parts of your marketing plan.

MODULE 7: Conclusion and Next Steps

 

In the last module, you'll get a quick recap of what you've learned throughout the course. Then we'll go through planning your next steps, you'll leave ready to dive right into the final steps for completing and launching your book.

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#2 Access to the Author Exposure Training Library

($3997 IN VALUE)

With Author Exposure Blueprint you get access to all training + resources in our online member area. Our library includes:

  • Book Planner

    Book Brainstorming planner to simplify your writing process and finally get your book DONE.

  • Grow your Reach

    How to use publishing platforms and promotions to get more sales and opportunities.

  • Book Signing Event

    How to plan and execute a successful book signing with templates & checklists! 

  • Book Speaking Gigs

    How to turn your book into a way to land more speaking engagements.

  • Social Media Skills

    How to use social media channels to promote your expert book and your authority.

  • Publishing Your Book

    The exact steps to get your book ready for self-publishing on the major publishing sites.

  • Book Cover Design

    Step-by-step process to get a stellar cover designed that will get you more sales.

  • Amazon Author Page

    How to use this FREE and amazing tool to brand yourself as a professional author.

  • Lead Generation

    How to turn your book into a lead generation tool to grow your business.

  • LinkedIn for Authors

    How to set up and use your LinkedIn profile for more opportunities and sales.

  • Book Launch

    An easy to follow plan to get your website, social media and list building in place before launch. 

  • Publishing Sites

    Steps for Amazon, Lulu, Kindle, KDP to make it easy to get your book out.

  • Virtual Book Tour

    How to interact with fans, appeal to new readers, and grow your fan base with a fun virtual event. 

  • Keynote Planner

    How to turn your book and knowledge into an in-demand keynote.

  • Book Giveaway

    What to include in your book giveaway funnel to reach more people and grow your reach.

Access everything 24/7/365 on any device!

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#3 Self-Publishing System

($1497 VALUE)

Finally! A Fast & Easy, Step-By-Step Plan To Self-Publish Your Expert Book…

Without Stressing Over Time, Money, Or Tech!

 

Clearing the Confusion Surrounding the Self-Publishing Landscape
There’s nothing magical about self-publishing. It doesn’t require a marketing degree or technical expertise.

And unlike just a few years ago, it no longer requires a huge investment. But it does require that you have a solid understanding of the various platforms, proper formatting for each, and a bit of a time investment. In my “4-Week Self-Publishing System,” I’ve got all this and more covered for you, so all you have to do is find that book that’s mostly finished, and get started!

Module 1: Get Your Expert Book Ready for Publishing

Finishing your expert book is only the beginning—but don’t worry, in module one I’ll walk you through what needs to happen before your book is ready for print, including…

  • 3 types of editing—skip even one of these, and your book (and your sales) will suffer for it.
  • Where to find great editors—and why this is one job you absolutely must outsource.
  • How and why to pre-qualify beta readers—and how to get feedback that is actually helpful and not simply glowing.
  • How to choose a formatter for your book—including six questions you must answer before you pay anyone!
  • 3 formatting options to choose from—and one that you probably already have on your computer (plus how to use it).
  • Two ways to create a spectacular, stand-out cover—don’t skip this, because people really do judge a book by its cover.
  • Pros and cons of various cover file types—and when and why you might choose one over another.
  • How to organize your files for your formatter—she’ll be much more efficient and less expensive if you do this one simple thing!
  • How to prepare your files for distribution—because a little planning leads to a lot less stress!

Module 2: Plan Your Expert Book Launch

Now that your expert book is edited and properly formatted, it’s time to get the word out, and that starts with a rollicking book launch. Of course, there are lots of moving parts to coordinate, so I’ve broken down the steps for you in module 2, including…

  • 10 pre-launch tasks you can do right now (even before your book is finished) to build a buzz—get your audience excited, and you’ll build a ready list of buyers weeks ahead of time!
  • Why your book launch is not just about your book—and how to incorporate video, audio and more to capture a larger audience.
  • Why YouTube can be your biggest source of traffic during a book launch—and all it takes is this one simple tool!
  • How to prepare your website for launch—skipping this step is like failing to straighten your house before company arrives.
  • How to find the time to do all the tasks that are required for an amazing launch—because the last thing you need is more overwhelm.
  • A 3-step plan for gearing up your social media presence—Without a strong social media plan, your launch will suffer.
  • The one tool all social outreach plans need—and you’re probably using it every day (but maybe not correctly).
  • How to find out the best time (and places) to hang out online with your audience—because getting in front of the traffic is critical to your success.
  • How to make use of your ARCs—and how to be sure you get the best results from your outreach efforts.

Module 3: Step-by-Step Amazon Start Up

No publishing plan is complete without a deep-dive into Amazon and its self-publishing services, including Kindle/KDP. In Module 4, you’ll discover...

  • Why it’s critical to upload your book to Amazon’s self-publishing platforms in a specific order—if you get this wrong, you’ll create a lot more work for yourself!
  • Vital differences you must know about cover art—one missing piece can derail your publishing plans before you get started.
  • Time—and frustration—saving tips for image formatting—the rules are very different for print than digital, so don’t skip this section.
  • Why you shouldn’t use all the space you’re given for your book description—and how to make your book stand out.
  • The pros and cons of publishing on KDP—and why you might want to do it regardless.
  • What you must know about ISBNs—and how one little choice can keep you out of brick-and-mortar bookstores permanently.
  • How to make the KDP Select decision—and the huge advantage that can more than make up for lack of sales.
  • How to optimize your Amazon author page—and an in-depth look at one author who gets it all right.

Module 4: Grow Your Reach With More Publishing Platforms and Promotion

As unbelievable as it may seem, there are many (many) other publishing platforms outside of Amazon. In module 4, we’re going to dig deep into your other options to see where you can possibly have greater success…

  • 3 major platforms your audience is using—including one you may never have heard of!
  • A bullet point comparison of the most popular publishing platforms—and one big drawback to a major player that you must know about.
  • 7 ways to promote your book offline—you might just be surprised how much traction you can gain.
  • Practical tips for how to manage it all—because it’s easy to become so overwhelmed your book is never published, or worse, it’s published badly.
  • Critical considerations when it comes to choosing different publishing platforms—including location-specific issues you may not have considered.
  • What you must know about payments, commissions, and stats—and which platforms do it best.
  • Why you might want to purchase your own ISBN—and the one platform that requires it.

SPECIAL OFFER

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#3 Access to Best-Selling Authors

($5697 VALUE)

Imagine being able to ask Best-Selling Authors anything you wanted to know?

We will give you up to date information on what is working (and what's not) for expert authors to get more exposure, get more high-end clients using their book and get more opportunities. The only people that have this kind of access to pick our brain is our high-end mastermind clients. 

 

Ready To Rise Above the Competition as an Expert Author?

 

About Steven Greene

After having worked through every entry level job in the entertainment industry, including Page at NBC and mail sorter at The William Morris Theatrical Agency, Steven Greene made it to Vice President and Executive Producer at Warner Bros. where he brought animation production back to the studio.

 

He then left corporate life to work as a carpenter and welder. Physical labor allowed the creative flow that led him to write novels and several screenplays that were produced by Major Hollywood Studios. Greene continues to be a major creative force. He writes fiction and non-fiction, sculpts, cooks and is a partner in a high level digital marketing agency.

About Torie Mathis

Torie has worked in the trenches…alongside frustrated business owners, coaches and authors, turning marketing nightmares into business wins. She is the CEO/Creative Director of a top marketing agency where she creates profit-producing, lead-generating marketing for clients. 

She is an US Army veteran, has a BFA in Advertising from the Academy of Art San Francisco, is a Best-Selling author, a Certified Canfield Success Principles Trainer and a Certified Platinum Business Coach. She has spoken at events all over the world from the International Executive Coaches Retreat to the National League of Junior Cotillions and has trained organizations from United States Army Europe Family Readiness Groups to her local Chamber of Commerce.

We both know that writing an expert book and getting your business more exposure will change your life and open up more opportunities.


Ready to get

MORE EXPOSURE & MORE SALES FOR YOUR BUSINESS?

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#4 Exclusive Author Community 

($497 VALUE)

Consider This Your 24/7 Helpline For Feedback, Advice, Ideas, And Collaborations! Group Members Experience...

  •  Lively Discussion on relevant topics that affect all authors
  •  Support and accountability with many of our members creating real life meet ups in different locations!
  •  The Group Is A Powerful 'Idea Bed' for creative brainstorming and problem solving.
  •  Busy Active Threads with invaluable advice!

Inside the private Author Exposure private FB community, you’ll connect with other authors who are on the SAME journey to grow their business as you! You will never be alone as you walk the ‘Author’s Path’! And you’ll have all the support you need as you grow your business with your book. 

 

This Community Is Exclusively For Author Exposure Blueprint Authors!  

Ready To Join the Author Exposure Blueprint?

You’ll Also Get Access To

EXCLUSIVE Bonuses For FREE!

BONUS - $297 value 

Author's Marketing Tool Guide.

With so many possible marketing and promotion tools to choose from for marketing your book, business and services - how do you know which one to choose?

 

These comprehensive comparison charts will help you decide the exact tool for your situation for email marketing, social media marketing, search engine optimization and so much more. Consider it a secret cheat sheet to the best software options right at your finger tips to help you sell more books and promote yourself as an author. 

 

 

BONUS - $349 VALUE

The Ultimate Author's Checklists

Do you sometimes feel like there is so much to do to promote your book and yourself that it's hard to keep track of everything?  Not anymore!

 

The Ultimate Author's Checklists gives you an easy to use, complete A-Z for the most common must-do marketing, publishing and promotion tasks. From Cover Design and Publishing to a Book Giveaway Funnel and a Book Launch Event you will have a cheatsheet to guide you and keep you on track the entire way. This is an indispensable tool in any author's marketing tool box!

BONUS - $697 value 

The Non-Designer + Non-Techie Training to Design ANYTHING!

You used to have to wait for your graphic designer or marketing company to design professional looking marketing materials, social media graphics and books covers. And you were stuck with a hefty invoice and loss time too, but not anymore! 

 

With Canva even the most non-technical, non-designer can make beautiful graphics, brochures, ebooks, posters, flyers, business cards, social media banners and graphics and MORE. Yes, YOU can design anything with Canva. And we are going to show you exactly how to do it. 

 

This 32-part series walks you through in video with accompanying checklists from setting up your FREE Canva account to designing just about anything you could imagine - like a pro. 

 

This training alone WILL save you THOUSANDS of DOLLARS this year.

 

 

SPECIAL OFFER

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The Entire Write Your Expert Book Blueprint

Access to the Author Exposure Training Resource Library

Use your FREE Amazon Author page to boost your sales.

Use LinkedIn to increase your exposure + sell more books!

Plan a Virtual Book Tour to get more fans + sales!

Plan your Successful Best-Seller Launch from A-Z!  

Plan and know exactly what to post on Facebook.

Plan and execute a successful book signing event.

Plan an author photoshoot to successful brand yourself.

Get in front of more fans with the Kindle Marketplace.

Learn how to use a newsletter to grow your community.

Think beyond your book with this keynote planner.

Learn how you can profit from Kindle Singles.

Struggling to get started? Use the book brainstorming planner

Self-Publishing System

Get Your Book Ready

Self-Publishing System

Plan Your Book Launch

Self-Publishing System

Step-by-Step Amazon Setup

Self-Publishing System

Grow Your Reach

The Author Exposure Self-Publishing System

AND THESE BONUS PROGRAMS

SPECIAL OFFER

Ready to get

MORE EXPOSURE & SELL MORE BOOKS?

Click below to get started.

Let's review what you'll get:

For only $999 or $99 a month for 12 months

SPECIAL OFFER

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Frequently Asked Questions

How do I access the program content?

Can I request upcoming training topics?

How is the training presented?

How long do I get access?

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That's about $2.70 a day. 

For some of you, that’s the equivalent of skipping the LARGE on your latte in exchange for a business network and specialty tools that gets you where you need to go, with WHO you need to go with.

 

Whatever $2.70 translates to inside a day of your specific life, know this: 

 

When you join the Author Exposure Blueprint, it’ll come back to you. FAST. 

 

In fact, in 6-12 months, you’ll look back and laugh and laugh at how it made you sweat. 

 

That initial chunk of change you were so reluctant to part with will be the

very best thing you ever did for your business. 

Let's Review What You Get

For $999 or $99 a month for 12 months

Get the tools you need to write, publish and promote yourself as an expert author!

Author Exposure

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